Nora Peterson

The first real ops hire. I turn founder-bottlenecks into scalable systems.

Fractional COO and GTM for B2B SaaS, healthtech, and AI companies scaling from founder-led to systems-led execution.Background- VP of Operations Dow Jones (WSJ) and DXC Technology
- Founded Halo Incubator (pre-seed accelerator)
- 15 years in regulated tech: insurance / health, B2B SaaS, enterprise platforms
- Adjunct, Entrepreneurship at NYU
What I Build- Strategic Execution: Turn founder vision into operating plans with clear KPIs, accountability, and execution cadence
- Full GTM ownership: Strategy, positioning, marketing, sales, partnerships, the entire commercial function from zero to scale
- Operations and finance: P&L management, resource allocation, performance systems that drive growth and profitability
- Scaling systems: Recruiting, org design, cross-functional processes that enables rapid growth
I work fractionally or take full-time COO roles.If your bottleneck is you, let's talk.